Andrew McCaskill

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Last quote by Andrew McCaskill

For marketers, our data shows that 73 percent of whites and 67 percent of Hispanics believe African-Americans influence mainstream culture. Creating smart, culturally relevant advertising campaigns that are inclusive of minority populations allows brands to build loyalty within communities of color while maintaining general population acceptance.feedback
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Jun 15 2017
Andrew McCaskill has most recently been quoted in an article called A ‘Queen Sugar’ Rush Heralds a ‘Silver Age’ for African-American TV - The New York Times. Andrew McCaskill said, “For marketers, our data shows that 73 percent of whites and 67 percent of Hispanics believe African-Americans influence mainstream culture. Creating smart, culturally relevant advertising campaigns that are inclusive of minority populations allows brands to build loyalty within communities of color while maintaining general population acceptance.”.
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