Antonio Lucio

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Last quote by Antonio Lucio

There is the convergence between the corporate communications world and marketing, because everything converges in social media and you need an integrated strategy. There is more data than ever before, there's the complexity of the media environment. The CMO needs to be a business person and a marketer second. If you don't have a seat at the business table, you really don't matter. (You must) demonstrate that your efforts are not only building the brand but are building the business.feedback
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Jun 23 2017 Hewlett Packard
This page is completely dedicated to what Antonio Lucio has to say. All of Antonio Lucio’s quotes are organized here by date and topic. The most recent quote attributed to Antonio Lucio came from an article called Five must-knows if you want to become a chief marketing officer, by Diageo, Johnson & Johnson and HP: “There is the convergence between the corporate communications world and marketing, because everything converges in social media and you need an integrated strategy. There is more data than ever before, there's the complexity of the media environment. The CMO needs to be a business person and a marketer second. If you don't have a seat at the business table, you really don't matter. (You must) demonstrate that your efforts are not only building the brand but are building the business.”.
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