Brian Lesser - GroupM
Last quote by Brian Lesser
Now we can get down to the level of an individual user and we can be certain that we're targeting an ad to the same user across multiple devices.feedback
This page is completely dedicated to what Brian Lesser has to say. All of Brian Lesser’s quotes are organized here by date and topic. The most recent quote attributed to Brian Lesser came from an article called The Online Ad Industry Is Undergoing Self-Reflection. That’s Good News. - The New York Times: “It wasn't possible for us to be certain that we were reaching that audience, so we used the content of certain programming to define that audience.”.
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Quotes by Brian Lesser
Apr 05 2017
It wasn't possible for us to be certain that we were reaching that audience, so we used the content of certain programming to define that audience.feedback
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