Britt Nolan

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Last quote by Britt Nolan

Insurance is a pretty copy-heavy category. There's a lot that every insurance company is trying to say, and one of the great things about characters is that they give you a powerful, entertaining way to do a lot of the heavy lifting.feedback
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Aug 06 2017
Britt Nolan has most recently been quoted in an article called The Potential and Peril of Giving a Brand a Human Face. Britt Nolan said, “They're a really efficient way to create a personality for your brand. When a brand wants the world to know what it stands for and what it stands against, a character is an easily accessible image to tap into. When someone says, O.K., now I'm ready to shop for insurance,' they go into their brain and come up with the top three names they can remember. To do that you need to be simple and memorable, and characters can help with that.”. Britt Nolan has been quoted a grand total of 3 times in 1 article.
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