Christine Whitehawk

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Last quote by Christine Whitehawk

A series like this is very much in keeping with the IKEA character. The format of ASMR videos allows you to deliver product benefits in a pleasant, calming way. Something a TV spot or print ad doesn't always succeed at.feedback
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Aug 08 2017
Christine Whitehawk has most recently been quoted in an article called IKEA’s 25-minute soothing, tingly ASMR commercial is an eerily natural fit. Christine Whitehawk said, “A series like this is very much in keeping with the IKEA character. The format of ASMR videos allows you to deliver product benefits in a pleasant, calming way. Something a TV spot or print ad doesn't always succeed at.”.
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