Elizabeth Fagan

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Last quote by Elizabeth Fagan

If you are a brand with purpose it makes it much easier to drive a framework for making decisions, whether that's a finance decision, a commercial decision, whether that's a people decision, whether that's a colleague decision. For a brand that's been around that long, you want to hold on to the legacy, but you actually want to create a future that's contemporary. In 1849 people were living until they were 40, in 2017 people are living until they were 90 or 100.feedback
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May 15 2017 Pepsi
Elizabeth Fagan has most recently been quoted in an article called Should brands try to change the world? How to get it right (and avoid a Pepsi backlash). Elizabeth Fagan said, “If you are a brand with purpose it makes it much easier to drive a framework for making decisions, whether that's a finance decision, a commercial decision, whether that's a people decision, whether that's a colleague decision. For a brand that's been around that long, you want to hold on to the legacy, but you actually want to create a future that's contemporary. In 1849 people were living until they were 40, in 2017 people are living until they were 90 or 100.”.
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