Eyal Baumel

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Last quote by Eyal Baumel

People think that content that works well in the West can succeed in China, but that's not true. There is still a very big language and cultural barrier that we help creators overcome. Not just in terms of localizing content, but also from understanding and adjusting to Chinese market preferences. Here in the U.S. and in the West, more than 95 percent of the majority of revenue comes from video advertisements. In China, it's maybe 10 percent, usually less. There's a huge opportunity that's not going to slow down. We are big believers.feedback
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Apr 14 2017 China
Eyal Baumel has most recently been quoted in an article called Western content is heading to Chinese social media feeds. Eyal Baumel said, “People think that content that works well in the West can succeed in China, but that's not true. There is still a very big language and cultural barrier that we help creators overcome. Not just in terms of localizing content, but also from understanding and adjusting to Chinese market preferences. Here in the U.S. and in the West, more than 95 percent of the majority of revenue comes from video advertisements. In China, it's maybe 10 percent, usually less. There's a huge opportunity that's not going to slow down. We are big believers.”.
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