Jason Hughes

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Last quote by Jason Hughes

There is always a bit of a formula for this, which is the collaboration from all the different stakeholders. So you need a media owner focusing on what they do best, a creative agency focusing on what they do best, and a client focusing on what they are trying to achieve.feedback
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Apr 03 2017
Jason Hughes has most recently been quoted in an article called Marketers used to make ads to sell products. Now they’re creating whole TV shows. Jason Hughes said, “Why is the brand there, what are they doing, what is their heritage or history in that space? I think that then that cuts through more with the consumer. We all need to get better at measuring it, if you take it back to when product placement started or was regulated, seven or eight years ago (in the U.K.) the way that you could model it was, well what is the exposure on screen and how does that work? But that's only probably one part of the equation.”. Jason Hughes has been quoted a grand total of 3 times in 1 article.
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