Jim Black

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Last quote by Jim Black

I'm working with two public four-year institutions with similar profiles, and one purchases 20,000 names and the other 125,000. The difference between them is the one with 125,000 is not targeting. They think more at the top of the funnel will equal more at the bottom.feedback
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Apr 10 2017
Jim Black has most recently been quoted in an article called Colleges' Endless Pursuit of Students. Jim Black said, “I'm working with two public four-year institutions with similar profiles, and one purchases 20,000 names and the other 125,000. The difference between them is the one with 125,000 is not targeting. They think more at the top of the funnel will equal more at the bottom.”.
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