Jonah Berger

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Last quote by Jonah Berger

In general, consumers know that ads are trying to convince them and they feel like it's a bit unfair or sort of incorrect when ads use emotions to try to trick them or try to persuade them. When emotions get involved, often consumers can feel it's a little bit slimy. In general, one question How relevant the brand is to the narrative? When the brand is integral to the narrative, consumers are less likely to be upset. When it feels irrelevant, that's when some of the negativity kind of kicks in.feedback
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May 17 2017 McDonald's
We found 2 articles in which Jonah Berger said something. The most recent Jonah Berger’s quote is: “In general, consumers know that ads are trying to convince them and they feel like it's a bit unfair or sort of incorrect when ads use emotions to try to trick them or try to persuade them. When emotions get involved, often consumers can feel it's a little bit slimy. In general, one question How relevant the brand is to the narrative? When the brand is integral to the narrative, consumers are less likely to be upset. When it feels irrelevant, that's when some of the negativity kind of kicks in.”. In addition, all sources we refer have quoted Jonah Berger 4 times. On this page, you will find all of Jonah Berger’s quotes organized by date and topic.
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