Keith Austin

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Last quote by Keith Austin

[Be] prepared to take the time to understand the culture first – something that we quickly learnt when one of our team members took a cup of tea with her left hand: an act we then found out can cause offence,'. It has certainly been a steep learning curve. Having valued advisers on the local culture will not only save embarrassment, but also help maintain professionalism.feedback
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May 22 2017
Keith Austin has most recently been quoted in an article called Four lessons in international growth from successful brands. Keith Austin said, “[Be] prepared to take the time to understand the culture first – something that we quickly learnt when one of our team members took a cup of tea with her left hand: an act we then found out can cause offence,'. It has certainly been a steep learning curve. Having valued advisers on the local culture will not only save embarrassment, but also help maintain professionalism.”.
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