Keith Rutherford

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Last quote by Keith Rutherford

The more I constrain and say 'I want you to innovate on less than two euro cents per unit, or without the use of water', everyone initially says it can't be done.feedback
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Jun 22 2017 Unilever
Keith Rutherford has most recently been quoted in an article called Unilever shows innovation still intact with 'once-in-a-decade' laundry soap. Keith Rutherford said, “The more I constrain and say 'I want you to innovate on less than two euro cents per unit, or without the use of water', everyone initially says it can't be done.”.
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