Larry Light

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Last quote by Larry Light

They want to market to the cool segment, the modern segment, the 'in' segment. The big mistake is marketers making an either/or decision.feedback
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Oct 16 2017
Larry Light has most recently been quoted in an article called McDonald's makes supersized effort to turn fading popularity. Larry Light said, “You cannot build an enduring, profitable business on a shrinking customer base.”. Larry Light has been quoted a grand total of 3 times in 3 articles.
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