Last quote by Larry Light
They want to market to the cool segment, the modern segment, the 'in' segment. The big mistake is marketers making an either/or decision.feedback
Oct 16 2017
Larry Light has most recently been quoted in an article called McDonald's makes supersized effort to turn fading popularity. Larry Light said, “You cannot build an enduring, profitable business on a shrinking customer base.”. Larry Light has been quoted a grand total of 3 times in 3 articles.
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Quotes by Larry Light
Jul 14 2017
You cannot build an enduring, profitable business on a shrinking customer base.feedback
May 28 2017
I wouldn't want to smell like a Harley-Davidson biker. If you're just licensing the brand, giving somebody the logo and then hoping the execution will live up to the brand promise – that's a very risky strategy.feedback
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