Last quote by Linda Yaccarino
From a consumer experience, we all know what it's like to experience a Super Bowl as you have people over your home, family, friends, or you go somewhere and you're watching this communal experience and you're talking about the show and you're yelling and screaming and holding your breath and talking about the commercials. That's a Super Bowl. Really, you just can't snap your fingers and invent that.feedback
Linda Yaccarino has most recently been quoted in an article called Her Next Act? Juggling TV Ads With Facebooks and Googles. Linda Yaccarino said, “It's about real audiences, real people who buy stuff, because they experienced your content all throughout the day. If we can do that, then we can really compete with the Google, Facebooks, Twitter, etc., etc., or whoever's next of the world.”. Linda Yaccarino has been quoted a grand total of 4 times in 2 articles.
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Quotes by Linda Yaccarino
May 14 2017
It's about real audiences, real people who buy stuff, because they experienced your content all throughout the day. If we can do that, then we can really compete with the Google, Facebooks, Twitter, etc., etc., or whoever's next of the world.feedback
May 14 2017
It's about the media mix. The next frontier is, how do we really bring it all together in terms of linear and digital? Imagine if the advertising-supported ecosystem went away. There would be no Hulu, no Netflix, no Amazon, because that's what fuels all their content. They'd have to go to 100 percent original, and the cost for the consumer would be absolutely unaffordable. So I think everyone agrees that advertising-supported content needs to remain the main driver or the epicenter of the business. We just need to figure out a way to do it respectfully to consumer behavior today.feedback
Mar 09 2017
Our goal always is to deliver for our marketing partners scalable, high quality advertising experiences aligned with the targeted data they need to reach consumers in a uniquely trusted environment.feedback
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