Matthew Purdy

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Last quote by Matthew Purdy

We've all used anecdotal ledes, and good ones grab readers, perfectly illustrate the point of the article and get them seamlessly into a story. But too often they are writing crutches that test readers' patience and delay simply telling people what you are trying to tell them. There have always been too many anecdotal ledes, but with people reading our journalism on their phones, long winding openings really work against us.feedback
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May 18 2017
Matthew Purdy has most recently been quoted in an article called If You Have an Hour or Two to Spare, I’ve Got a Story. Matthew Purdy said, “We've all used anecdotal ledes, and good ones grab readers, perfectly illustrate the point of the article and get them seamlessly into a story. But too often they are writing crutches that test readers' patience and delay simply telling people what you are trying to tell them. There have always been too many anecdotal ledes, but with people reading our journalism on their phones, long winding openings really work against us.”.
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