Peter Hagg - ICA

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Last quote by Peter Hagg

It's a new technique and we are searching for a smarter way of branding our products due to the fact that we think we have too much unnecessary plastic material or packaging material on our products. It gives the product a natural bright light, which makes the pigments of the fruit's skin vaporise and it leaves a mark. And it's very delicate, because the mark is not going through the skin in any way, it doesn't affect the quality or taste of the product.feedback
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Feb 21 2017
Peter Hagg has most recently been quoted in an article called Swedish Supermarket chain ICA tattoos its fruit and veg. Peter Hagg said, β€œThe plastic branding, there is of course positive things with it. Some products, you help the shelf life with specific material so it's just not an enemy for us. But in some items it's just unnecessary because it doesn't bring you better shelf life, it just brings you extra costs.”. Peter Hagg has been quoted a grand total of 2 times in 1 article.
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