Raja Rajamannar - MasterCard


Last quote by Raja Rajamannar

How do you reach consumers? That kind of a scenario is a not about storytelling. It is all about story making, it is through experiences that you give consumers where they become a part of the story, you enable them to create and tell their own stories which we call story making. The first thing that any brand has to do is to realize that this is [the] reality [they have] got to deal with. There is no point in complaining that the consumer is expecting too much.feedback
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Mar 16 2017
What we realized is that advertising is not the way to go. It's not about communicating but it's about story making and hence we have to shift to an experiential platform. So Priceless is now for us as a holistic marketing platform, which means in all the four Ps of marketing [product, promotion, price and place], Priceless is infused.” said Raja Rajamannar on this article: Consumers are not interested in ads. They want uninterrupted experiences’: Mastercard chief marketer. This page contains 2 articles quoting Raja Rajamannar. Main topics on which Raja Rajamannar is quoted are content and consumer. In addition you’ll find 3 quotes there. All these quotes are mentioned on this page and you can filter them by date and by topics.
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