Ralph Rivera - Eurosport


Last quote by Ralph Rivera

So we are looking at that and saying how can we do that in such a way that it doesn't disturb the experience but provides the ability for a sponsor to get their [message] to be integrated, to do bumpers [or] overlays that are way more integrated than they otherwise would be.feedback
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Mar 23 2017 Olympic Games
Ralph Rivera has most recently been quoted in an article called Online ads need to stop being intrusive, especially around 2018 Olympics: Eurosport MD. Ralph Rivera said, “We actually as an industry need to do work to create formats that are more native to online and how people want to experience that. That's a big open question for people. The way we look to answer that – and the Olympics is a great context for that because there are a lot of restrictions for how you advertise - is how do you create formats that can be integrated but less intrusive? The next time the Olympics rolls around with Eurosport doing it all online, will be the first time that advertisers can actually advertise in and around Olympic video.”. Ralph Rivera has been quoted a grand total of 3 times in 1 article.
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