Ries Cappiello Colwell

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Last quote by Ries Cappiello Colwell

Jack suggested we call the idea 'positioning,' which I instantly accepted. The name was better because it suggested a 'position' in the mind.feedback
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Jun 07 2017
Ries Cappiello Colwell has most recently been quoted in an article called Jack Trout, Who Fought for Consumers’ Minds and Money, Dies at 82. Ries Cappiello Colwell said, “Every brand has a slogan, but few brands have a position.”. Ries Cappiello Colwell has been quoted a grand total of 3 times in 1 article.
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