Robert Passikoff - Brand Keys

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Last quote by Robert Passikoff

While the millennials are sharing stuff, boomers are buying stuff. If you are a brand, you are in business to make money, and a tweet or share or laugh online doesn't translate into actual bottom-line dollars. Boomers are an audience that's worth pursuing in virtually every category.feedback
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Oct 16 2017
Robert Passikoff has been quoted 10 times. The one recent article where Robert Passikoff has been quoted is Baby boomers to advertisers: Don’t forget about us. Most recently, Robert Passikoff was quoted as having said, “The group is the forgotten generation. Marketers have gotten so hot for the millennial generation that they have essentially ignored boomers.”.
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