Ross Brown

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Last quote by Ross Brown

The emphasis will continue to be placed on influencers positioning themselves as excellent creators of content, rather than as great sign posters of where the paycheck is coming from. If the messaging is lazy, or the influencer an inauthentic choice for the brand, then consumers may start to care. What's needed is regulation across the entire industry on every level, not just the labeling of posts. Almost every brand now uses celebrity influence at some level. Social media is global, but enforcing rules across continents will require more than a stern letter from the FTC.feedback
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Apr 26 2017
We found 1 article in which Ross Brown said something. The most recent Ross Brown’s quote is: “The emphasis will continue to be placed on influencers positioning themselves as excellent creators of content, rather than as great sign posters of where the paycheck is coming from. If the messaging is lazy, or the influencer an inauthentic choice for the brand, then consumers may start to care. What's needed is regulation across the entire industry on every level, not just the labeling of posts. Almost every brand now uses celebrity influence at some level. Social media is global, but enforcing rules across continents will require more than a stern letter from the FTC.”. In addition, all sources we refer have quoted Ross Brown 2 times. On this page, you will find all of Ross Brown’s quotes organized by date and topic.
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