Singh Bijral

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Last quote by Singh Bijral

We have built a narrative around selling tea that connects with the new-age customer in India. The general janta (public) has become aspirational and that's bringing with it a sense of confidence in accepting and enjoying what is native to one's palette and not necessarily imitate the west.feedback
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Jul 31 2017
Singh Bijral has most recently been quoted in an article called It took new-age chaiwallas to finally give the humble cup of tea its due in India. Singh Bijral said, “We have built a narrative around selling tea that connects with the new-age customer in India. The general janta (public) has become aspirational and that's bringing with it a sense of confidence in accepting and enjoying what is native to one's palette and not necessarily imitate the west.”.
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