Tim Cook - Apple


Last quote by Tim Cook

In terms of original content, we have put our toe in the water doing some original content for Apple Music, and that will be rolling out through the year. We are learning from that, and we'll go from there.feedback
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Apr 25 2017
Tim Cook has been quoted 142 times. The one recent article where Tim Cook has been quoted is Uber broke Apple’s iOS privacy rules and Tim Cook wasn't happy about it. Most recently, Tim Cook was quoted as having said, “I've heard you've been breaking some of our rules.”.
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Tim Cook quotes

I sort of view India as where China was seven to 10 years ago from that point of view. I think there's a really great opportunity there.feedback

We know that this company could never have thrived somewhere else, we love this country.feedback

All of these are essential to Apple's growth.feedback

It's somewhat like buying a sofa, and you charge somebody a different price depending upon the price of the house that it goes into.feedback

IPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.feedback

We need the modern version of the public service announcement campaign. It can be done quickly if there is a will.feedback

The person who has influenced me the most in life is Steve by far. He also, more than any individual I have ever met, had a clear pecking order in his life. And he knew he couldn't do very many things and so it was family, Apple, Pixar, and very little else.feedback

I learned a lot from him, not only about being a CEO, but about ways to conduct your life.feedback

In today's environment, the world is full of cynics and you have to tune them out. Because if not, they become a cancer in your mind, in your thinking and you begin thinking that you can't or that life is negative.feedback

Even if you have friends next to you that are constantly cynics, you have to tune them out, too. Because if you are around it all the time, you will begin to believe and that's not good.feedback

The truth is, it may not seem like it all the time, but there has never been a better time to be alive than today. It is the best time ... The best time to be graduating, the best time to be in school … it's truly the best time.feedback

My advice to all of you is, don't work for money – it will wear out fast, or you'll never make enough and you will never be happy, one or the other.feedback

We're a big believer in the UK , we think you'll be just fine ... yes, there will be bumps in the road along the way, but the U.K.'s going to be fine.feedback

The world is going through an enormous change. We used to watch three or four people tell us the news, and generally speaking most of us trusted that … now you are growing up in an environment where everyone is telling you the news and everyone is trying to influence your opinion on something. Generally society hasn't moved as fast as technology has … so all of us have been put in a position to make sure that when we hear something we automatically take it as our opinion that we think through the different views on it and unfortunately make sure it is accurate as well.feedback

Designers historically, and many still do, carry sketchbooks … because they don't know when they're going to have inspiration. And when they have it, you want your tool there … With Apple Pencil, you have the best of all worlds. Because unlike a sketch that you have to do many times to try out many different looks, whether it's colors or specific lines, etc, with the Apple Pencil, you can quickly try out any number of designs.feedback

Steve's DNA will always be the core of Apple. Steve is deeply embedded in the company. We celebrate him and we celebrate his philosophy. His philosophy … will be at Apple 100 years from now …The philosophy is sort of passed down with every generation … so yes, he's very much at Apple. The truth is Steve did hate styluses. But if you have ever used the Apple Pencil, the Apple Pencil is the furthest thing from a stylus that has ever existed.feedback

I feel really good about how we're doing [in India]. We are in discussions on a number of things, including retail stores, and fully intend to invest significantly in the country and believe it's a great place to be.feedback

We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch.feedback

We are in discussions on a number of things, including retail stores, and fully intend to invest significantly in the country and believe it's a great place to be.feedback

More than any country in the world, this country is strong because of our immigrant background and our capacity and ability as people to welcome people from all kinds of backgrounds. That's what makes us special. We ought to pause and really think deeply through that.feedback

We feel great about this momentum, and our goal is to double the size of the services business in the next four years.feedback

We need more jobs. Everyone needs to do their fair share. We can do that without trade wars.feedback

The border tax would hit the middle-class consumer. The U.S. and China need each other. The world needs the U.S. and China to win.feedback

Looking forward, the response to the iPhone 7 and 7 Plus has been very positive. It's very hard to gauge demand, as you know, when you're selling everything you're making. So we'll find out more through the quarter, but we're confident enough to give you guys guidance that we're returning to growth this quarter, which obviously feels very good for us.feedback

Apple would not exist without immigration.feedback

We have reached out to the White House to explain the negative effect on our coworkers and our company.feedback

One day, this is my prediction, we will look back and we will wonder: how can I ever have gone without the Watch? Because the holy grail of the watch is being able to monitor more and more of what's going on in the body. It's not technologically possible to do it today to the extent that we can imagine, but it will be.feedback

I'm just here with my nephew, enjoying a couple of days in New York. I love it. I wanted him to see what you guys do for a living.feedback

We have great desktops in our roadmap. Nobody should worry about that.feedback

And we engage when we agree and we engage when we disagree. I think it's very important to do that because you don't change things by just yelling. You change things by showing everyone why your way is the best. In many ways, it's a debate of ideas.feedback

(Vestager) is arguing that the base on which we should pay taxes in Ireland is essentially all the profits we generate outside the United States ... in a place that doesn't do any engineering, doesn't generate any intellectual property for us.feedback

Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch.feedback

Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that.feedback

Whether you want to donate or just learn about the issue, we wanted there to be something for everyone.feedback

There's still way too many people dying of AIDS, still too many kids being born with HIV, and so we are continuing to press really hard.feedback

When we put ourselves into something, it's worth a lot more than just money.feedback

I would confirm that television has intense interest with me and many other people here. In terms of owning content and creating content, we have started focusing on some original content ... we've got a few things going there. I think it's a good opportunity for us. It is an area that we're focused on.feedback

The Mac is more than a product to us. It's a testament to everything we do and everything we create at Apple.feedback

This week happens to be a huge week in the history of the Mac, and the history of Apple.feedback

Our developers now have access to the biggest screen in your home, and in just a year, we now have 8,000 apps. New games keep coming.feedback

I think it's clear that the population of India will exceed China sometime in probably the next decade or so, maybe less than that. There's going to be a lot of people there and a lot of people in the middle class that will really want a smartphone, and I think we can compete well for some percentage of those.feedback

Our iPhone sales in India were up over 50 percent in fiscal 2016 compared to the prior year, and we believe we're just beginning to scratch the surface of this large and growing market opportunity.feedback

We have the strongest product pipeline we've ever had.feedback

From a longer-term point of view, out of the 90-day clocks and so-forth, we are very bullish on China. We continue to see a middle class that's booming there. There might be some sort of a new normal in the economy. But a new normal there is still a good growth rate.feedback

We couldn't be more excited about the customer response to the iPhone 7 and the iPhone 7 Plus.feedback

It doesn't bother us that we are second, third, fourth, or fifth if we still have the best. We don't feel embarrassed because it took us longer to get it right.feedback

You should never ever base success or failure on hitting all three of those in my view. So as an entrepreneur, I would encourage you to pick one. And then go for it. Whatever it is.feedback

Do great work, and have faith that those things will add up and lead you on a journey that will be a most incredible journey.feedback

And it was the best decision I ever made.feedback

I never dreamed of being the CEO of Apple is the truth. I never thought it possible.feedback

If you have faith that whatever you are doing today – [even if] you are not sure necessarily what it will become tomorrow – but eventually if you have faith, something great will happen.feedback

We look for people who are curious because, many times, you don't really know what to do, but you are curious enough to start pulling the string to see where it takes you.feedback

We look for people that are very collaborative because nobody – even somebody who has an S on their chest and a cape on their back – can do everything alone. So we look for people that believe that by working with others they can amplify what they do.feedback

We look for people who won't accept the status quo, people who aren't satisfied with the way things are, that really want to change the world and sort of put all of themselves into doing it.feedback

What's needed now is more of a focus on transforming the enterprise and helping businesses identify which areas have the highest either return on investment or highest impact on customer satisfaction. Deloitte is well positioned for this.feedback

The momentum is significant, and we see this as a very important growth vector.feedback

It's a healthy number and it's an incredibly great growth rate.feedback

We look forward to opening retail stores in India down the road. We see huge potential for that vibrant country.feedback

Do you remember when you were a kid, and Christmas Eve, it was so exciting, you weren't sure what was going to be downstairs? Well, it's going to be Christmas Eve for a while.feedback

This is iPhone 7. It has a gorgeous new design.feedback

We paid 400 (million dollars) to Ireland, we paid 400 to the U.S. and we provisioned several billion dollars for the U.S. for payment as soon as we repatriate it and right now I forecast that repatriation to occur next year.feedback

What I feel strongly about is that this decision was politically based, of that I'm very confident. There is no reason for it in fact or in law.feedback

No one did anything wrong here and we need to stand together. Ireland is being picked on and this is unacceptable.feedback

I think that Apple was targeted here. And I think that (anti-U.S. sentiment) is one reason why we could have been targeted.feedback

I think it's a desire to reallocate taxes that should be paid in the US to the EU.feedback

We paid 400 (million dollars) to Ireland (in 2014), we paid 400 to the U.S. and we provisioned several billion dollars for the U.S. for payment as soon as we repatriate it and right now I forecast that repatriation to occur next year.feedback

Apple is committed to investing in Ireland, he noted in a letter that "the most profound and harmful effect of this ruling will be on investment and job creation in Europe.feedback

We now find ourselves in the unusual position of being ordered to retroactively pay additional taxes to a government that says we don't owe them any more than we've already paid.feedback

In Ireland and in every country where we operate, follows the law and we pay all the taxes we owe.feedback

The European Commission has launched an effort to rewrite Apple's history in Europe, ignore Ireland's tax laws and upend the international tax system in the process. The opinion issued on August 30th alleges that Ireland gave Apple a special deal on our taxes.feedback

When I was going through [the question of] what should we do on returning cash to shareholders, I thought who could really give us great advice here? Who wouldn't have a bias? So I called up Warren Buffett. I thought he's the natural person.feedback

I've never testified in front of Congress before. I looked back to say who's done this before? I knew Lloyd and thought he'd be honest with me. I called up President Clinton. He knows a lot about the politics. I think it's incumbent on a CEO to not just listen to points of view but to actually solicit them. Because I think, if not, you quickly become insular. And you're sort of living in the echo chamber.feedback

When we bring it back, we will pay 35 percent federal tax and then a weighted average across the states that we're in, which is about 5 percent, so think of it as 40 percent. We've said at 40 percent, we're not going to bring it back until there's a fair rate. There's no debate about it.feedback

We're not here for a quarter, or two quarters, or the next year, or the next year. We're here for a thousand years.feedback

In India, carriers in general sell virtually no phones and it is out in retail – and retail is many, many different small shops.feedback

We have been and continue to invest a lot in this. We are high on AR for the long run.feedback

AI makes it more and more important, as the phone becomes your assistant. In terms of AR [augmented reality] and the Pokemon phenomenon, it's incredible what has happened there.feedback

It is very clear that there are some signs of economic slowdown in China, and we will have to work through them.feedback

At its launch, we said the addition of the iPhone SE to the iPhone line-up placed us in a better position to meet the needs of customers who love a four-inch phone, and to attract even more customers to our ecosystem. In both cases, that strategy is working.feedback

During the past quarter, I visited China and India. And I am very encouraged about my growth prospects in those countries. We remain very optimistic about the long-term opportunities in greater China.feedback

We had a very successful launch of iPhone SE.feedback

That is what we do today in the car business, so we will have to see what the future holds. (The deal) reflects our excitement about their growing business ... and also our continued confidence in the long term in China's economy.feedback

That was a bridge we thought we shouldn't cross that was not good for America, and so we stood up … I think when you are approached like this you have to stand up for what you believe in.feedback

All of these things excite me because they are bringing out the best in people. And we are about empowering people.feedback

I think government in general has gotten quite dysfunctional in the U.S. and in some other countries as well.feedback

We produce products that give the people ability to do things that they couldn't do before. And in doing so, we helped change things.feedback

People love our products. They love using our services. All of this, to me, equals great opportunity, Now, your viewers have to decide what they want to do, obviously, but this is how I feel, and that is what I can attest to.feedback

That's really important, because what that says is, the market doesn't need to be growing hugely for Apple to grow.feedback

The most important thing is that customers love our products. That is the most important thing for the long term of Apple.feedback

I don't think it's the price point. I think it's my opinion about what is happening with China. I think the stock is very cheap on a multiple basis. China could be a shadow for it, and we have to look at that.feedback

Beyond the short-term volatility, we remain very confident about the long-term potential about the China market and the large opportunities ahead of us, and we are maintaining our investment plans. he does not "subscribe to the doom and gloom kind of predictions.feedback

The vast majority of the weakness sits in Hong Kong. The Hong Kong dollar being pegged to the U.S. dollar, and therefore it carries the burden of strength of U.S. dollar. And that has driven tourism, trade and international shopping down significantly compared to what it was in the year ago.feedback

If we knew a way to get the information on the phone that we have not already given, if we knew a way to do this that would not expose hundreds of millions of other people to issues we would obviously use it.feedback

The only way to get information, at least currently the only way we know, would be to write a piece of software that we view as sort of the software equivalent of cancer.feedback

This case is about much more than a single phone or a single investigation.feedback

The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a back door. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.feedback

Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge.feedback

I see the demographics there also being incredibly great for a consumer brand, and for people that really want the best product. We have been putting increasingly more energy in India.feedback

Apple remains "very bullish on China" and does not "subscribe to the doom and gloom kind of predictions.feedback

Apple began to see "some signs of economic softness" in its Greater China region earlier this month.feedback

Revenue in the region grew 14 percent over the prior year, 47 percent sequentially, and 17 percent year-over-year in constant currency.feedback

It sold 74.8 million iPhones in its fiscal first quarter, ended Dec. 26, the first full quarter of sales of the iPhone 6S and 6S Plus.feedback

Despite the economic challenges all over the world, Apple remains incredibly strong.feedback

Europe is home to some of the most creative developers in the world.feedback

If those of us in positions of responsibility fail to do everything in our power to protect the right to privacy, we risk far more than money … we risk our way of life.feedback

He is proud to be gay and that it was 'among the greatest gifts God has given me.feedback

We pave the sunlit path toward justice together, brick by brick. This is my brick.feedback

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.feedback

We don't 'monetise' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better.feedback

There's nothing that's going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven't seen it.feedback

We haven't so far. That doesn't shut off the future.feedback

This reform should be revenue neutral, eliminate all corporate tax expenditures, lower corporate income tax rates and implement a reasonable tax on foreign earnings that allows the free flow of capital back to the United States.feedback

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