Tom Caporaso

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Last quote by Tom Caporaso

Both brands already have large customer bases, but the real question will center on how they plan on locking their customers into the HSN-QVC ecosystem and stop them from going to competitors like Amazon. By building a premium loyalty program like Amazon Prime, the new converged brand could start to become a major threat to Amazon's visions of total domination of the industry.feedback
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Jul 06 2017
Tom Caporaso has most recently been quoted in an article called QVC to merge with rival Home Shopping Network. Tom Caporaso said, “Both brands already have large customer bases, but the real question will center on how they plan on locking their customers into the HSN-QVC ecosystem and stop them from going to competitors like Amazon. By building a premium loyalty program like Amazon Prime, the new converged brand could start to become a major threat to Amazon's visions of total domination of the industry.”.
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