Vivien Azer - Cowen and Company

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Last quote by Vivien Azer

Though the team is hopeful that Truly and the hard seltzer category more broadly will show more staying power than hard soda (given its low-sugar, health and wellness positioning), we believe this business will likely be susceptible to the same seasonal trends in consumer behavior that we saw last year, where the 4th of July period in Nielsen was the strongest for Truly in absolute dollar terms.feedback
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Jul 28 2017
Find all of Vivien Azer’s quotes that have been published in 4 different articles on this page. Vivien Azer’s quotes are organized by date and topic, making it easy for you to compare, for example, what Vivien Azer has said both recently, and in the past, on a variety of topics. Some of the topics Vivien Azer likes to comment on include U.S. and consumer. Most recently, Vivien Azer said, “The brand is not viewed as authentic craft anymore given its size. The smaller players outside the top 10 are certainly faring better.”.
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