William S. Susman

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Last quote by William S. Susman

Every few years, there are certain places that are seen as good training grounds. For a while it was Bloomingdale's, then Neiman Marcus. Now it's the consumer products firms. They teach branding and direct-to-consumer sales, especially direct-to-millennial consumers, and that is what everyone wants. The brand has the veneer of luxury, but it's also a consumer products company.feedback
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May 18 2017
William S. Susman has most recently been quoted in an article called From Pantene to Polo: The New Man at Ralph Lauren. William S. Susman said, “Every few years, there are certain places that are seen as good training grounds. For a while it was Bloomingdale's, then Neiman Marcus. Now it's the consumer products firms. They teach branding and direct-to-consumer sales, especially direct-to-millennial consumers, and that is what everyone wants. The brand has the veneer of luxury, but it's also a consumer products company.”.
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