Antonio Lucio on Hewlett Packard

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Last quote by Antonio Lucio on Hewlett Packard

There is the convergence between the corporate communications world and marketing, because everything converges in social media and you need an integrated strategy. There is more data than ever before, there's the complexity of the media environment. The CMO needs to be a business person and a marketer second. If you don't have a seat at the business table, you really don't matter. (You must) demonstrate that your efforts are not only building the brand but are building the business.feedback
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Jun 23 2017
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