Darren Tristano on Chipotle

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Last quote by Darren Tristano on Chipotle

Chorizo didn't sell as expected as it isn't a mainstream American consumer ingredient. Chorizo is a more authentic flavor and Chipotle serves the more 'Americanized' and pop marketplace. Queso is very popular and has likely had good results with consumers.feedback
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Sep 18 2017
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Quotes by Darren Tristano on Chipotle

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