James Chao on Toyota

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Last quote by James Chao on Toyota

Suzuki is a fairly small automaker and more stringent safety and fuel efficiency regulations around the world, not to mention changing consumer tastes, demand large R&D budgets as well as enormous production requirements to increase economies of scale. Suzuki doesn't have either of these–but Toyota can help. It's extremely difficult to do this, especially given that you are dealing with two widely different company cultures. Suzuki tried this before, with VW, which did not end positively.feedback
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Feb 06 2017
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