Jessica Caldwell on Hyundai

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Last quote by Jessica Caldwell on Hyundai

Hyundai is still seen as a value brand but their proposition has weakened over time as their prices have gone up while their exterior style has stood out less. Once the market has identified a company as a value brand, that stigma is hard to shake, and corporate images take a long time to change.feedback
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Jul 26 2016
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