Phil Lloyd on Nintendo
Last quote by Phil Lloyd on Nintendo
We've got a huge amount of respect for the game [Nintendo and Niantic] built. They have helped people like us accelerate conversations, because now people know [the game mechanics] and it's very easy to get across the concept. … But while we are similar, we're also not. The entire point of Snatch is brand integration. This isn't all about big global brands. This is about small medium and large brands. … And part of the interest for brands is people really respect the contents of the parcel. Once you've got one, you really work to keep it for six hours.feedback
Mar 13 2017
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