Shelley Gilbert on McDonald's

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Last quote by Shelley Gilbert on McDonald's

What [McDonald's] have done is exploited childhood bereavement as a way to connect with young people and surviving parents alike – unsuccessfully. One in 29 children are bereaved of a parent or sibling by the time they are 16 years of age, so this storyline will resonate with a huge number of children and surviving parents. We have already received countless phone calls this morning, with parents telling us their bereaved children have been upset by the advert and alienated by McDonald's as a brand that wants to emotionally manipulate its customers.feedback
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May 17 2017
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Quotes by Shelley Gilbert on McDonald's

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