Steve Easterbrook on McDonald's

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Last quote by Steve Easterbrook on McDonald's

China will soon become our largest market outside of the United States. We are excited to join forces with CITIC and Carlyle for better localized decision-making to meet changing customer demands in this dynamic market. Mainland China and Hong Kong are leading the global system in capturing new consumer trends such as delivery and digitalization and its driving strong performance and growth momentum.feedback
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Aug 08 2017
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All quotes by Steve Easterbrook on McDonald's

To deliver sustained growth, we have to attract more customers, more often.feedback

Those are the easiest customers to get back.feedback

Throughout 2016, we worked diligently to lay the groundwork for our long-term future. Our efforts yielded a more streamlined and focused organization that generated solid fourth quarter and full year results, including our strongest annual global comparable sales growth since 2011 along with record franchisee cash flows in many of our major markets. I am confident that we're on the right path.feedback

As you evolve operating models you get a lot of things right and some things incorrect. We're very clear about the partners we're looking for in Asia and why.feedback

We've asked customers to fit around our business model for the better part of 60 years and we have been very successful doing that. But now consumers in general are demanding much more choice and control over their lives.feedback

But now, customers are more demanding, and we're looking to evolve our business.feedback

Our third quarter results, including our fifth consecutive quarter of positive comparable sales across all segments as well as improved restaurant profitability, are a testament to the progress we are making to satisfy the needs of today's dynamic customers.feedback

I think generally, there's just a broader level of uncertainty in consumers' minds at the moment, both trying to gauge their financial security going forward, you know, whether through elections or through global events, people are slightly mindful of an unsettled world. And when people are uncertain, when families are uncertain, caution starts to prevail and they start to hold back on spend.feedback

I don't see it being a risk to job elimination. Ultimately we're in the service business. We will always have an important human element.feedback

All-day breakfast positions us to regain market share we had given up in recent years. it would take at least six more months of positive sales to cement a more sustained turnaround.feedback

We are demonstrating that our turnaround plan is key to restarting growth and becoming a modern and progressive burger company. I am inspired by the dedication and collective determination of our U.S., International Lead, High Growth and Foundational markets to leverage our competitive strengths as they pursue their growth opportunities. As we enter 2016, we expect continued positive top-line momentum across all segments.feedback

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Quotes by Steve Easterbrook on McDonald's

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